The American Gaming Association (AGA) is launching a Snapchat channel to provide a behind-the-scenes look at key gaming events.
Those events are the Global Gaming Expo (G2E), scheduled September 27-29, and two Get to Know Gaming events in August.
During G2E, the AGA with use Snapchat to provide exclusive content about AGA members, from the show floor, education sessions, the main stage, and the press room.
“Just as the gaming industry is always looking for innovative ways to reach new customers, AGA continuously seeks to advocate for the industry through cutting-edge tools,” AGA Public Affairs Senior Vice President Sara Rayme said.
“We look forward to engaging AGA members and the public with this fun, effective tool that will expand the reach of important events like G2E,” she added.
The AGA says Snapchat is a social media tool whose users consist mostly of Millennials but is increasingly popular across other generations.
Snapchat allows users to send photos, called “snaps,” which can viewed once for up to 10 seconds. Users also can also add snaps to “stories” that people can view multiple times during a 24-hour period.
Through a geographical-based Snapchat filter, G2E attendees also will be able to promote the show and collect photos and videos under the G2E banner.
