AGTech Holdings has launched a new casual gaming and shopping platform in India that allows online users to participate in and play various casual games while online shopping at the same time.
Online users may purchase products or services from merchants at special discounts through engaging in various types of casual games and other online activities offered, the company said in a press release.
The Gamepind Platform also allows merchants to market and promote their products or services through various marketing models.
“India’s young consumers are experimenting and discovering more entertainment options on the mobile. AGTech’s expertise and experience in the global gaming market will help us accelerate our plans in gaming and bring exciting content to our users,” said Vijay Shekhar Sharma, founder of Paytm, in the release.
The joint venture marks AGTech’s first foray into India, which it said allows it to “capture the opportunities arising from the fast-growing mobile entertainment market and increasing interest in mobile games from Indian customers.”
