A new concept in hospitality, the Otonomus Hotel in Las Vegas, will offer guests “the best of both worlds,” merging the benefits of a rental property and a hotel room. Scheduled to open in February 2025, Otonomus will allow guests to book their rooms while artificial intelligence will personalize the experience, Growth Holdings Chief Executive Officer and Founder Philippe Ziade explained.
He told the Las Vegas Sun, “So it’s really all these layers that the hospitality industry is missing today. That’s what we’re bringing with the concept. It’s really the best value product on the market, that’s how we see it, where it gives you the best of both worlds.”
Ziade said the hybrid hotel-apartment complex, to be developed on 13 acres near Allegiant Stadium, will be the first-ever AI-powered hotel, based on proprietary AI technology.
He told the Sun, “We are different to start with, because we are developers as well as technology developers, not just real estate, so that makes us very unique in connecting these minds across these different industries to create that new concept.” The property will not include gaming, Ziade said.
Otonomus will consist of 60 percent hotel rooms and 40 percent Class A apartments, Ziade said. The apartments will offer traditional 12-month leases and designer-furnished short-term rentals, managed the company’s property management company, Sentral.
With interconnecting doors throughout each floor, guests can book a single room or up to a 6-bedroom penthouse, Ziade said. The interconnecting doors will be locked or unlocked according to the AI algorithm to create guests’ requested configuration.
All information will be retained by the AI algorithm so guests will always find the same configuration, temperature, preferred language and more, even years later. “So two years later you come and we have a better service than a 5-star hotel because they’re not going to remember who you are unless you spend millions of dollars. So that’s what we do,” Ziade told the Sun.
Guests will download a mobile app for room access, he said, and be able to share a virtual key with others in their party. AI also will create special experiences for every guest, and be able to recommend events and activities and even retain food preferences.
Staff will deliver requests such as food or extra towels to the E-Butler 2-way cabinet at each unit’s main entrance, “so there is no knocking on your doors. You don’t have to be in the room. You can be out by the pool, you can be sitting somewhere else in a meeting and remember you needed toothpaste. You just tell your virtual assistant, ‘I need toothpaste,’ and you go find it in your 2-way cabinet,” Ziade said.
Guests also may tell the virtual assistance what time they want their room cleaned, and choose the specific amenities they want to avoid paying for services they may never use, Ziade added.
Sentral President Lisa Yeh said Las Vegas visitors and other travelers increasingly do not want to spend time checking in and want to be able to serve themselves. She told the Sun, “Our whole thesis, Sentral and Otonomus, is to provide convenience when the consumer is looking for it. It doesn’t mean that there’s nobody at the front desk, but we believe there’s a pretty significant segment of the demographic who are young-minded, that wants it to be technology driven.”
Yeh noted Otonomus is all about convenience, amenities and technology. “You have the ability to self-serve, rather than being in these really large casinos that are somewhat challenging to get in and out of these building. So I think there’s a segment of people that want to access all those activities, but then they also want more space, because our typical unit is going to be two to three times the size of a hotel room.”
Dining options will include a variety of outlets, from a Wahlburgers to a high-end Mexican concept, Ziade said. A private rooftop lounge will give select guests a panoramic view of the Strip.
Ziade added, “The target is locals as well as guests. So if you’re in the area, it’s going to be a beautiful place for locals to go in, and sit in the beautiful courtyard with the landscape. It’s going to be a beautiful experience.”
An Otonomus property also is under construction in Tulum, Mexico with a similar opening timeline, and another is planned for Henderson, Nevada.
