Bill Anderson has been named vice president of business development at Traffic Generation. Based in the company’s new Chicago offices, Anderson will use his diverse experience with technology driven companies to accelerate growth in the region and to further promote TraffGen as the world leader in convergence marketing technology for the casino industry.
Most recently, Anderson was director of sales for Game Account Network, where he managed B2B sales and contract life cycles to secure new strategic partnerships and relationships. He also has held several senior management positions in marketing and sales in U.S. high-tech firms. Anderson holds a masters of business administration degree from the Kellogg Graduate School of Management at Northwestern University in Chicago.
Traffic Generation Chief Executive Officer Andy Caras-Altas said, “We are thrilled to welcome Bill to the TraffGen executive team. His intimate knowledge of the casino and convergence world will help us continue our rapid growth in the North American casino marketing sector.”
Anderson said, “ I am looking forward to joining Traffic Generation, a company that is aligned very well with the needs of the industry. The ability to compile data from multiple channels and drive smarter decisions ultimately leads to improved revenue generation for our customers.”
TraffGen provided the world’s only gaming marketing platform comprising a range of marketing tools, analytics, player development systems and marketing services to clients spanning the social, online and land-based casino sectors. TraffGen empowers gaming companies to implement player engagement, retention and development strategies to increase revenues business-wide.
