Aristocrat Gaming introduced its award-winning Dragon Link slot product to Asian customers at a special showcase event July 19 at the Solaire Resort & Casino in Manila, Philippines.
The progressive link, featuring the popular and much copied “Hold & Spin” game mechanic, will soon be launched to customers across Asia.
The “Dragons” showcase was hosted by Aristocrat executives, and featured three days of demonstrations and networking with Asian customers.
“It was an absolute pleasure to host our customers at our special showcase,” said Lloyd Robson, general manager APAC at Aristocrat, according to Inside Asian Gaming. “The feedback on Dragon Link, and on our upcoming portfolio, was excellent. Of course, customers were focused on Dragon Link as a cornerstone for their ongoing strategy to deliver sustainable revenue growth while managing capital and cash flows.”
John Stevanja, director of product marketing and strategy APAC at Aristocrat, added, “Customers were very excited to see Dragon Link—it has had phenomenal success in other markets globally—and we’ve built this version specifically for the Asian markets with player-selectable denominations, market-attuned jackpot profiles and cost-to-cover configurations to suit all venue types. It’s our most configurable game ever built for Asia.”
Ashley Fong, manager of product planning and strategy at Aristocrat Gaming, commented, “I was very excited to unveil Dragon Link to our customers, as I am confident it will deliver sustainable revenue growth. Every market is different, but it’s been over five years since Dragon Link launched in the highly competitive ANZ market, and not only is it still performing well above floor average, it’s also the best performing game in most venues. We want our customers across Asia to have the same success.”
Dragon Link is launching exclusively on the MarsX cabinet. It features four Asian-themed base games Autumn Moon, Golden Century, Happy & Prosperous and Panda Magic.
