Slot and system manufacturer Aristocrat Technologies has strengthened its team serving Europe, the Middle East and Asia with the naming of Erik-Jan van den Berg as sales director-EMEA.
Van den Berg has been in the industry 30 years, holding management positions at businesses involved in casino operations, gaming machine supply and cash-handling solutions, gaining along the way industry-related academic qualifications including an MBA in entertainment from Amsterdam University of Applied Sciences, and executive development from the University Nevada, Las Vegas and UNLV, Reno.
He began his career at Holland Casino, spending nine years in live games, slots and product management roles, before moving into sales at IGT-Europe for four years. Van den Berg then returned to operations, working as casino director at Casino Dortmund in Germany. His most recent post was senior dales director at Crane Payment Innovations (formerly MEI).
“With his extensive background in gaming, Erik-Jan brings a wealth of knowledge and leadership with him which will further enhance our service and enrich relationships with our valued customers,” said James Boje, Aristocrat’s managing director-EMEA. “With Erik-Jan on our team, we will grow to become one of the leading players in what is undoubtedly one of the world’s most challenging and diverse regions.”
Van den Berg added, “I have always admired Aristocrat, their superior product line and total commitment to their customers, and I’m excited to join the team who are creating the world’s greatest gaming experience, every day.”
