Aristocrat to Enter HHR Market

Aristocrat Gaming is partnering with Ainsworth Game Technology to launch Aristocrat content and hardware on Ainsworth’s platform in the Kentucky historical horse race market.

Aristocrat to Enter HHR Market

Aristocrat Gaming and Churchill Downs Incorporated (CDI) have entered into a long-term agreement that will bring Aristocrat’s player-favorite games to the rapidly expanding historical horse racing (HHR) machine market

Aristocrat’s newly engineered historical horse racing machines will operate on Ainsworth’s proprietary HHR system, featuring popular Aristocrat brands including Buffalo, Wild Lepre’Coins and others exclusively on its award-winning MarsX family of cabinets.

Aristocrat’s HRM games will appear across CDI locations in Kentucky, including Derby City Gaming, Oak Grove Racing, Gaming & Hotel, Newport Racing & Gaming, and Turfway Park Racing & Gaming when it opens in 2022.

“Aristocrat is a leader in offering the top games in the industry, and we’re ecstatic to add their top games to our HRM locations,” said Austin Miller, senior vice president of gaming operations for CDI. “Their innovation as it relates to content and hardware will allow us to expand our game offerings and attract their loyal customer base.”

“CDI is leading the industry in creating unique and exciting HRM entertainment venues,” said Aristocrat Senior Vice President of Commercial Strategy and Business Analytics Jon Hanlin. “We are thrilled to again expand our relationship with CDI and bring our leading game content to this vibrant and growing segment of the gaming industry.”

Ainsworth Chief Commercial Officer Deron Hunsberger added, “We are excited to be offering Aristocrat’s player-favorite titles on our system. In the two years since Ainsworth launched its system with about 1,000 games in Kentucky, we have continually worked to provide additional game options to CDI and its players.”

Aristocrat enjoys a long-term partnership with CDI through providing Class III games and systems solutions for all CDI casinos.