Young adults might not have the most money in the world, but they most certainly do have the future, which is why Arizona tribal casinos are targeting millennial generation gamblers.
Slot machines are sources of huge gaming profits for casinos, but having grown up with highly advanced video game systems and computer gaming, the millennial generation of younger gamblers between ages 21 and 34 eschews traditional slot machines as old and boring.
That means if tribal casinos in Arizona want to grow their current $2.5 billion in annual gaming revenue brought in from the state’s 23 tribal casinos, as reported by the Arizona Indian Gaming Association, tribal casinos are targeting millennials with more entertainment and gaming options.
Gaming industry experts say millennials want more transparency and interaction when gambling, which is bad news for traditional slot machines, which millennials say are boring, but make up about 65 percent of casino gaming revenues.
To keep slots revenues rolling in, the nature of slots will have to change and become more like video games, in which player skill rather than random luck determines betting outcomes. The machines also need to provide more game time action, with free spins and bonuses that will keep millennials more enthused and playing longer.
Millennials generally crave interaction, which enhanced slot machines that are more interactive with players, can provide. That means casinos in Arizona and across the country likely will be switching to more exciting and interactive electronic gaming.
On the other hand, their desire for interaction means millennials are more apt to take up table games, where they can interact with dealers and other players, rather than pull a lever and hope for a win.
