The UK’s Arsenal soccer club will partner with online platform provider CashBet to promote the firm’s new crypto token an initial coin offering.
The agreement means Cashbet’s new token, CashBet Coin, will be advertised at Arsenal’s Premier League home games at the Emirates Stadium in London, while CashBet can use the Arsenal brand across its ICO promotions.
CashBet CEO and founder Dr. Mike Reaves said in a press release yesterday:
“With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players,” said CashBet CEO and founder Mike Reaves. “We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.”
CashBet Coin is intended for use across the company’s gaming platform and the company hopes the sale will raise between $40 million–$70 million. The public sale will be held from March 20 to April 27, the company said in a press release.
