Aruze Promotes Allison, Hires Mark Hettinger

Aruze Gaming Global has promoted Kelcey Allison (l.) to the post of global chief operating officer, and has named Mark Hettinger as the company’s new general counsel.

Aruze Promotes Allison, Hires Mark Hettinger

Empire Technological Group, dba Aruze Gaming Global, has promoted Kelcey Allison to global chief operating officer, and has appointed Mark Hettinger as the company’s new general counsel.

Empire changed its business-facing name to Aruze Gaming Global after acquiring all of the slot assets of the former Aruze Gaming America. Allison was CEO of Aruze Gaming America for nine years.

Allison brings over 25 years of executive management experience to his new role at Aruze Gaming Global. In addition to the top post at Aruze Gaming America, he was a senior vice president at Ainsworth Game Technology, CEO of GSL Gaming Group, regional vice president of sales, at Progressive Gaming International, and most recently senior vice president of sales and marketing for Play Synergy and Empire. Allison has previously been granted licenses in over 200 jurisdictions throughout the world.

Hettinger brings over 25 years of executive management and legal expertise to his new role at Aruze Gaming Global. Prior to joining the company, he was general manager of Sunland Park Racetrack and Casino. He also served as chief legal officer, general counsel and corporate secretary for Walker Digital Table Systems (WDTS).

Prior to WDTS, Hettinger held senior management positions at the industry’s largest suppliers, including International Game Technology, WMS Gaming, and Scientific Games, where he demonstrated exceptional proficiency in key legal responsibilities, licensing, mergers and acquisitions, corporate governance, and regulatory compliance.

“We are delighted to welcome Mark Hettinger and congratulate Kelcey Allison” said Frank Feng, president of Aruze Gaming Global. “Mark and Kelcey’s proven track record and combined history of accomplishments will be pivotal in the execution of Empire’s strategic plan, including the integration of Empire Technological Group and Play Synergy with Aruze Gaming and the ultimate goal of being recognized as the highest value-add provider of electronic gaming machines and online in the world.”

“I am truly honored to be the global chief operating officer of Aruze Gaming Global,” said Allison. “It is a very exciting time to be in the gaming industry, and I am thrilled to be a part of the team that will shape its future. My vision for Aruze Gaming Global is clear—we will continue to innovate, expand our global reach, and deliver exceptional gaming experiences to players worldwide.

“Together with our talented teams, we will strive for operational excellence, pushing the boundaries of creativity and technology. At the same time, we will continue to foster a culture of collaboration and passion for both companies. I look forward to working closely with our dedicated employees, partners and stakeholders on this exhilarating journey.”

“I am honored to join the new Aruze Gaming Global team and contribute to its mission of becoming a true innovator and leader in the gaming industry,” Hettinger commented. “I look forward to collaborating with the extraordinarily talented individuals at Aruze Gaming Global and providing strategic legal guidance that will not only mitigate risks but also facilitate opportunities for the company’s continued advancement.”

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