Atlantic City Casinos See 8.1 Percent Revenue Increase for July

The downsizing of Atlantic City’s casino market continues to pay off for surviving casinos that saw an 8.1 percent revenue increase for July. Counting three casinos that closed last year, however, the revenue for the city’s casinos overall was down 6.1 percent.

Monthly Atlantic City casino revenue reports continue to show that several of the city’s remaining casinos have benefited from the closing of four casinos in the resort last year.

The city’s eight remaining casinos saw their revenue for July increase by 8.1 percent. Six casinos saw increases in revenue compared to July 2014. The struggling Trump Taj Mahal casino, however, saw another double digit decline.

Total revenue declined 6.1 percent to $257 million when counting three casinos—Trump Plaza, Revel and Showboat—which were operating in July 2014. The Atlantic Club casino closed in January 2014.

For the year, the city’s casinos have taken in $1.47 billion, down 9.4 percent this year through July, according to figures released by the New Jersey Division of Gaming Enforcement. However, the remaining open casinos are up 4.8 percent compared to this time last year.

August will be the last full month that casino revenue in the city will be compared to when 11 casinos were operating, as three casinos closed at the end of summer 2014.

Online gambling saw a strong increase for July—a month usually considered to be slow for online gambling—increasing 24.4 percent compared to July 2014. Online gaming win was up 15.6 percent this year through July, the DGE said.

Online generated $12.5 million in revenue, up about 7 percent from June. Casino games continue to lead online gambling in the state improving 34.4 percent of July 2104 to $10.6 million. Online poker revenue fell 12.2 percent to $1.9 million. For the year to date, overall online gambling revenue is up 15.6 percent to $84.5 million.

Among the brick and mortar casinos, the biggest increase belonged to Resorts Casino Hotel, which saw its July gambling revenue climb 20.8 percent. Both the Borgata and Golden Nugget saw increases of 19.2 percent compared to the same month last year.

That prompted the Borgata to release a press statement saying it had the best slot month in the casino’s 12-year history.

“Borgata’s success is attributable to our bullish outlook on the market and commitment to reinvesting in our product, customers and employees,” said Joe Lupo, Borgata vice president of operations.

Borgata’s about $75 million in revenue for the month dwarfs the rest of the field, with Harrah’s Resort second in the market at about $36 million.

The Tropicana’s revenue was up 7.5 percent while Caesars saw its revenue up 3.1 percent from the same month last year. Harrah’s Resort was up 1.5 percent.

Bally’s revenue was flat compared to last July. The Trump Taj Mahal—which is still mired in a difficult bankruptcy—saw an 11.8 percent decline for the month.