Resorts Digital Gaming LLC, which runs Atlantic City’s Resorts Casino Hotel online gambling site, has partnered with Cataboom, a behavioral marketing platform that creates campaigns across social, mobile and web.
Resorts and its online partner Mohegan Sun will use Cataboom’s marketing to create a $5 million jackpot across both casinos in an attempt to increase player acquisition and retention on its sites, the company said in a press release.
The solutions include a Daily Scratch Card campaign for Resorts, offering 3 daily chances to win a $2,000,000 prize, and a free daily Spin the Wheel campaign for Mohegan Sun, offering players the chance to win prizes, including a $3,000,000 grand prize. The campaigns resulted in a 90 percent return rate in the first week for ResortsCasino.com and MoheganSunCasino.com and a 65 percent return rate in the weeks following, CalvinAyre.com reported.
“Player growth on ResortsCasino.com and MoheganSunCasino.com has been staggering, and we know CataBoom was instrumental in helping us stand out against other online casino sites in the market,” said Lee Terfloth, director of interactive product at Resorts Digital Gaming in a release. “With CataBoom, we were able to distinguish ourselves with the largest jackpot prize in New Jersey, giving new and existing players a compelling reason to sign up and keep playing at Resorts and Mohegan Sun.”
