On February 1, Valley Forge Casino Resort announced that Dedren Bailey has been named vice president of marketing at the Pennsylvania resort, a Boyd Gaming property.
Bailey is a seasoned professional with more than 18 years of experience in the entertainment, hospitality and gaming industries. In his new role, he will spearhead all marketing efforts on property, working alongside the general manager of the property to ensure longstanding success and continued growth.
“I’m honored to join the team at Valley Forge Casino Resort,” said Bailey in a statement. “Throughout my years working in the industry, I’ve considered Boyd Gaming to be amongst the top within the national gaming and entertainment field, and I look forward to joining the team to continue to ensure the success of the business.”
Prior to joining Valley Forge, Bailey successfully led marketing teams in multiple gaming markets in Pennsylvania, Maryland and the Gulf Coast, including notable positions as vice president of marketing operations at Live Casino & Hotel in Baltimore and vice president of marketing at Rivers Casino in Philadelphia.
He oversaw all marketing initiatives in these roles, including sponsorships, advertising, entertainment, loyalty programs, customer acquisition, entertainment, special events and relationship marketing.
“Dedren Bailey has distinguished himself as one of the most talented marketers in our trade, and I’m thrilled to have him join our dynamic team of professional staff. I look forward to working side by side with Dedren to bring the property to an even higher level,” said Valley Forge Casino Resort General Manager Ron Bailey.
Bailey holds a degree in marketing and business from Louisiana State University, Shreveport, and received his certification in financial management from Cornell.
