Bally’s Corp. announced that its sports betting platform, Bally Bet, officially launched in Indiana after receiving approval last week from the Indiana Gaming Commission.
Bally Bet is the 13th mobile sports wagering platform to go live in Indiana, which legalized sports betting in May 2019. On Sept. 1, 2019, retail locations began taking sports wagers, Bally Bet was previously live in Iowa, Colorado, and Virginia.
In addition to its Indiana presence, Bally’s has big plans for its future in the U.S.
“We will combine media assets with chat, trivia, all the stuff you should be able to do when you’re watching sports with your friends,” board Chairman Soo Kim told Sports Handle in November.
Kim added that Bally’s plans to have three iterations of Bally Bet. The first version, dubbed Bally Bet 1.0, is currently offered in states where the app is live, is what is now live in Indiana. The second iteration will combine the BetWorks platform and Gamesys technology, and Bally’s plans to launch that iteration in Arizona in 2022.
As for the third version of Bally Bet, it’s supposed to integrate various features in hopes of providing a comprehensive betting experience for fans of both watching and betting on sports.
