Bally’s Interactive signed a five-year deal with Sportradar on July 22 to supply sports data. Under the terms, Bally’s would receive “access to its complete pre-match betting services, live betting services, and content-solutions portfolio.”
Bally’s Interactive is only operating as Bally Bet in Iowa and Colorado, according to CDC Gaming Reports.
According to Sportico, “Sportradar will provide pregame and in-game odds for Bally’s, plus additional assets like stats packages and live score widgets.”
Among Sportradar backers: Michael Jordan, Mark Cuban, and the NFL. Sportradar also offers marketing to the New York Jets and Baltimore Ravens and is the official integrity partner of the National Hockey League.
“Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers,” said Sportradar’s U.S. Managing Director Neale Deeley.
