Ben Fawkes, veteran ESPN journalist, joined VSiN July 23 as vice president of digital content. In his new role, the long-time sports betting analyst will oversee written and digital content. Among the projects under his watch: VSiN’s subscription-based publication, Point Spread Weekly, the daily e-newsletter and special issues.
Fawkes will also do on-air assignments and help create short- and long-term content strategy for Las Vegas-based VSiN, according to CDC Gaming Reports.
A fixture at ESPN since 2010, Fawkes served as general editor of ESPN Chalk, the network’s sports betting publication.
“Anyone who has followed the sports betting industry over the past several years is well aware of Ben and his great work,” VSiN founder and CEO Brian Musburger said in a statement. “He was one of the architects behind ESPN’s sports betting coverage and continues to be one of the most respected and prolific voices in sports betting. Adding Ben to the team will further strengthen both our editorial voice and our position as the most credible source in the sports betting space.”
For his part, Fawkes is thrilled with the move. “I’ve always admired VSiN from afar, with an eye as to how they’ve approached creating a niche in the rapidly expanding sports betting landscape. I’m excited to contribute now as a teammate and help VSiN evolve its content and increase its footprint.”
