Betcade has launched early access to an Android-based online gambling app store, filling a void by Google Play’s policy of not allowing real-money gambling apps.
The Pasadena-based Betcade store will provide casino operators with a unified, branded destination for gambling apps, the company said. The store will be active in the U.K. to start. The company plans to launch the app store more fully on Android in July 2016, but only in jurisdictions where it is legally permitted.
According to Betcade, partners joining the program will get early access to the store, early access to supporting documentation, direct support from the Betcade team, and the opportunity to give feedback. Early-access program partners will also receive priority for integration support.
Betcade said players will be able to browse categories or search for apps, view a consistent set of information and reviews for every app, and easily install apps on their devices.
“We’ve spent the past few months road testing the concept and checking the temperature of the industry and been really pleased with the results,” said Betcade founder David Chang in a press statement. “The creation of the early-access program is a direct result from the demand we are experiencing from the industry. We want to create the best possible product for the gaming industry and are fortunate that online operators want to work with us to make the store a success.”
