Betfred Enters Social Gaming Market

U.K. bookmaker Betfred has made its debut in the social gaming market with Betfred Social, developed in partnership with Caleta Gaming.

Betfred, one of the U.K.’s best-known betting brands, announced the launch of Betfred Social, created in partnership with social casino developer Caleta Gaming.

Betfred Social offers engaging content that allows players to collect hourly and daily bonus coins. Players can also make in-app purchases for more coins as well as send their friends free coins to further their progress in the games.

The app is available on Google Play, Apple’s App Store and Facebook.

“We are very excited to offer this social casino to a wide audience, and want all players to have fun and enjoy playing Betfred Social,” said Andrew Horne, head of content at Betfred.

The free app features the exclusive and popular Betfred Bonus King Blackjack game, Magical Clover and other slots, bingos and more titles coming soon, including Jungle Beauty and Day at the Races.

All games are free to play, either as a guest or connected to Facebook. Features include multi-lingual options, jackpot payouts, bonus games, sending gifts and new content.

“We’re really excited to bring these new games to the Betfred audience” said David Marcus, CEO of Caleta Gaming. “It’s an incredible opportunity for players to engage with Betfred and play new content which has unique qualities.”