Mike Tyson is coming to Betfred platforms through Inspired Gaming Group
Under the deal, Inspired will be providing Betfred with access to its initial Tyson package including the new Virtual Rush Boxing game for retail and online, featuring ‘Iron Mike’, which is set for launch in 2016, the company said in a press release.
Inspired will also be providing Betfred with its new Tyson-branded omni-channel slots and table gaming content. The games will be supported with exclusive Tyson marketing materials
“Tyson is to the boxing world what Inspired is to gaming—hard hitting, edgy, and unstoppable, resulting in exhilarating entertainment,” said Steve Rogers, CCO of digital games for Inspired. “Our new products are set to go down a storm with players across the gaming gambit and we are thrilled that Betfred will be the first UK operator to bring them to market.”
John Haddock, CEO, Betfred, remarked: “We are constantly on the lookout to be innovative and offer our customers products that are class leading. The Tyson branded products are just one of many new initiatives that we plan to launch in 2016.”
