At this year’s ICE London trade show and exhibition, Betinvest debuted an upgraded platform, a virtual-reality solution and online slot games with built-in VR option.
Business development manager Alexandra Kalchuk said the products will improve customer acquisition and retention for clients.
“Every one of our games has a built-in VR option to give players an even more captivating gaming experience. Players get immersive games with advanced graphics, an appealing bonus system, intuitive controls, and easy access to VR. We have ensured that using this is as simple as possible, with players just needing to connect VR glasses to any device and start spinning.”
Kalchuk added that the game developers at Betinvest can also create unique VR games with a casino interior based on existing venues.
“This is a tool of the future and will provide the ability for anyone to visit a casino from their own sofa. Any idea a client has, we can implement it,” she said.
The company is also working to widen the range of its esports products. “Our in-house traders currently provide odds for about 3000 events around the world in pre-match and 1000 events in live, and we are going to expand that number and also our territory in terms of B2C reach,” said Kalchuk.
Key regions for the company include Europe, Asia and a number of markets in Africa, including Kenya, Tanzania, Uganda, Angola and Nigeria.