Online wagering operator BetMGM announced that it will become the exclusive regional U.S. partner of Borussia Dortmund, the popular German champion soccer club. The partnership features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes.
“BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund?” said Matt Prevost, chief revenue officer for BetMGM. “As interest in Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
As an exclusive regional partner, BetMGM has rights to player imagery and team logos, as well as additional team assets for marketing applications. BetMGM customers will enjoy exclusive signup offers for Dortmund fans, along with access to co-branded content on the club’s English-language social media channel, @BlackYellow.
“We are very pleased about this partnership with BetMGM as our new regional partner in the U.S.,” said Benedikt Scholz, head of international/commercial & new business at Borussia Dortmund. “It is wonderful news for our U.S.-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the U.S. market.”
