BetMGM, a leading sports betting and iGaming operator, today announced that the company now is the exclusive Sports Betting Partner of the Houston Astros. This marks BetMGM’s first relationship in Texas, even though sports betting is not legal in the state.
“The Houston Astros are a monumental addition to our portfolio of strategic partnerships with professional sports teams across the U.S.,” said BetMGM CEO Adam Greenblatt. “The organization’s passionate fan base will be key to the growth of BetMGM throughout the south as we look for new ways to engage fans with unique experiences that go beyond the game.”
Under the agreement, BetMGM signage will be prominently featured at Minute Maid Park. This includes a permanent outfield wall sign and rotational promotional messaging behind home plate. Astros fans will have the opportunity to participate in a variety of VIP experiences exclusive to BetMGM customers. These include throwing out the first pitch, on-field access to batting practice, and VIP getaways for away games, among others. BetMGM and the Astros also will team up to offer special betting promotions for BetMGM customers in Louisiana.
Giles Kibbe, senior vice president and general counsel for the Astros, said, “We’re looking forward to our partnership with BetMGM. As we continue to strive for new ways to add to the fan experience, this partnership will provide another way for the Astros to engage with our fans.”
With both retail and mobile offerings, BetMGM currently operates in 23 markets.
