BetRivers.com, the online gaming brand of operator Rush Street Interactive (RSI), announced is an exclusive content deal with Jerome Bettis, the Hall of Fame running back of the Pittsburgh Steelers, who will become the BetRivers brand ambassador, as part of the BetRivers.com “Bet with a Winner” campaign.
“No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome Bettis made a positive impact on and off the field,” said Richard Schwartz, president of RSI. “We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com.”
The partnership makes Bettis an exclusive betting endorser of RSI’s BetRivers brand. “The Bus” will serve as the company’s brand ambassador and spokesperson, engaging in upcoming promotions and events on BetRivers platforms. As a member of the RSI family, Bettis will inject his passion and insight on pro football with BetRivers user on @BetRivers social media, along with additional digital and traditional media platforms.
A native of Detroit, MI, Bettis would go on to play three seasons at Notre Dame, where he rushed for over 1,900 yards and scored 37 total touchdowns. Drafted by the Los Angeles Rams with the No. 10 pick in the 1993 draft, Bettis was named Offensive Rookie of the Year.
A 1996 trade sent Bettis to the Pittsburgh Steelers, and in his first season, he was named NFL Comeback Player of the Year, the first of many accolades that would propel him up the ranks of all-time Pittsburgh greats. Bettis’ final season was just as memorable as his first. Although limited in production, Bettis was the emotional leader of a Steelers team that became just the second team in NFL history to advance to the Super Bowl as the final Wild Card team, defeating the Seahawks in Super Bowl XL. Playing in front of his hometown crowd in Detroit, Bettis earned his first Super Bowl championship in the final game of his career.