Betway Partners with Screach

A partnership has been announced between UK bookmaker Betway and entertainment and cloud-based platform Screach. The deal will give Betway exclusive advertising rights in the first 1,000 UK pubs that sign up for service from Screach.

Popular UK sports betting service Betway has announced a partnership with cloud-based communication company Screach. The advertising partnership will give Betway exclusive rights for betting and gaming advertising for the first 1,000 UK pubs that sign up for the Screach Lite service.

The platform from Screach allows pub owners full control of what is shown on their TVs, heard throughout speaker systems, and advertised through their WIFI networks. Betway will advertise its product through the Screach box.

Anthony Werkman, marketing and operations director at Betway, said, “We really like the new innovative nature of the Screach technology and although our initial relationship is only linked to 1,000 venues, we are looking forward to developing our relationship into the future.”

Robert Rawlinson, CEO of Screach, is thrilled about the partnership as well, and said, “With our increasing presence in pubs across the UK we are an attractive advertising option for the gaming sector, and indeed any business which markets to UK adults. We feel we are well placed to become the largest in-venue out of home advertising platform in the UK and look forward to announcing more advertising partnerships in the near future.”