The Borgata Hotel Casino & Spa has taken a logical step in New Jersey’s online gaming market by teaming with Income Access Partners, a leading technology and marketing company, to create an affiliate recruitment program for its online gambling sites.
Borgata operates BorgataPoker.com and BorgataCasino.com, which offer online poker and a full slate of casino games and slots. The casino has taken the early lead in online play since New Jersey launched online gambling in November. Borgata brought in $2.7 million in online revenue in January, about 30 percent of the state’s online gambling revenue.
The partnership with Income Access will provide Borgata’s marketing partners with access to comprehensive analytical reporting to measure KPIs, as well as a wide selection of marketing materials. Borgata will also provide inclusive support and guidance to help affiliate partners maximize their ROI, the companies said in a press release.
“Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market,” said Income Access founder and CEO Nicky Senyard. “We look forward to being a part of their success story by providing an affiliate software solution that supports their digital acquisition goals.”
Borgata is looking to leverage a prominent brand name and quality product offerings to attract marketing partners with access to untapped segments of the New Jersey market, the casino said in the release.
“We are very excited to lead the way in partnership marketing in the New Jersey regulated online gambling space,” said Dione Scott-Rogers, acquisition manager for Borgata Online Gaming. “We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders.”
