Bragg Gaming Group, a global iGaming technology and content provider, announced that it has appointed Lara Falzon, an accomplished iGaming executive and member of the company’s board of directors since March 1, 2021, to the new position of president and chief operating officer.
Falzon brings more than 10 years of industry experience to the new role, including a significant track record of managing and structuring several multibillion-dollar gaming transactions.
Falzon previously served as operational CFO of NetEnt and CFO at Red Tiger Gaming. As CFO of casino software provider Red Tiger Gaming, she navigated its sale to NetEnt AB for over US$315 million. She also played an integral role in the sale of NetEnt to the world’s leading live casino company, Evolution Gaming, for US$2.1 billion. She also served as group CFO at Evoke Gaming Ltd. and group financial controller at King, creator of the Candy Crush franchise.
As COO, Falzon will be responsible for the primary oversight of the company’s day-to-day operational performance and will help guide the ongoing execution of Bragg’s growth-focused strategies. She will also be responsible for fostering company-wide success-oriented accountability.
“Lara’s skill set and significant gaming industry accomplishments will serve to drive further improvements in our day-to-day operations, continued progress against our strategic initiatives, and overall financial growth,” said Paul Godfrey, Bragg’s interim chairman and CEO. “We look forward to benefiting from her oversight and guidance of our business practices and objectives as we continue to execute on our global growth strategy.”
“Having evaluated the company’s opportunities and growth strategies since joining the board, I am excited to take on this day-to-day role to further Bragg’s evolution and operational momentum,” Falzon said. “As demonstrated by the company’s progress and success with executing on its strategies and initiatives to deliver growing, positive financial performance—including a continued expansion into new markets and focus on offering high-performing internal and external iGaming content—Bragg has already established a platform to deliver consistent growth and the creation of shareholder value. I look forward to contributing to our long-term success.”