BtoBet Partners with Betfair in Colombia

BtoBet has signed an agreement with Betfair to provide its sportsbook platform to operators in Colombia, with the option to expand to other regulated markets.

BtoBet, recently acquired by the leading iGaming supplier Aspire Global, announced an agreement with Betfair to provide its PAM and sportsbook platform in Colombia.

BtoBet has established itself as the leading platform provider since the Colombian market became regulated, and the partnership with Betfair will further cement its leadership position. This agreement with Betfair also provides an option for further expansion into other regulated markets in the future.

“As one of the world’s largest international online sports betting brands, Betfair will become one of the first B2B partners to leverage BtoBet’s position in the market since its acquisition by Aspire Global,” said BtoBet founder Alessandro Fried. “We are confident that we will become key players in the market by combining Betfair’s strong brand and extensive industry knowledge with our flexible technology.”

“We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers by combining BtoBet’s excellent Neuron 3 platform with Betfair’s industry leading trading and risk management capabilities,” said Mike Woodbridge, Betfair international director.