Acrisure Arena, the Coachella Valley Firebirds, and the Spotlight 29 Casino in California’s Coachella Valley have jointly announced a multi-year relationship that makes Spotlight 29 the official and exclusive founding casino partner for the Coachella Valley Firebirds.
The 32nd AHL team debuting in Fall 2022 and the affiliate of the NHL Seattle Kraken and Acrisure Arena, a concert and sports venue designed specifically for the Coachella Valley. The deal will provide exclusive benefits to Spotlight 29 and Tortoise Rock Casinos Club 29 members and guests.
“We look forward to working with the leadership and teams at Acrisure Arena and the Oak View Group in establishing the arena as a focal point for our community,” said “ Darrell Mike of the Twenty-Nine Palms Band of Mission Indians. The development of this world-class venue represents the continued growth in the Coachella Valley and will bring with it great opportunities for those living and working in the region.”
As part of the agreement, Spotlight 29 Casino receives branding integrations including permanent interior and exterior signage throughout the arena for all events, LED ring exposure on the arena floor and on dasher boards during hockey games. The deal also includes in-game promotions, a Spotlight 29 Casino rewards desk in the arena’s concourse, and more.
In addition, when the 11,000-seat Acrisure Arena opens in December, it will feature the Chairman’s Club 29, Acrisure Arena’s only lower-level seating VIP club featuring the closest event premium seating locations.
“We respect the tribe immensely and have long identified their leading position in bringing outstanding content to the Coachella Valley,” said Tim Leiweke, CEO of Oak View Group. “We all share the same vision to build a strong region, and we’re honored to be working with them during such an important time of the growth in the Valley that will bring our teams and communities together to celebrate sport and entertainment.”
Operated by the Twenty-Nine Palms Band of Mission Indians, Spotlight 29 Casino features more than 1,600 slots, world-class table games, blackjack, and luxurious dining with various fine and casual options.
