The success and sell-out of the annual Casino Marketing Boot Camp has led founder Julia Carcamo, president of J Carcamo & Associates, to announce the launch of regionally-located one-day Boot Camp events for casino marketers.
“During the pandemic, we saw a real interest in getting as much information, tips, and tools to help casino marketers better understand their target audiences as well as an understanding of the evolution of marketing itself,” said Carcamo. “These trainings were held virtually, but in 2022, we’ve returned to in-person events, and the early sell-out of our multi-day Boot Camp in New Orleans signals the desire for marketers to collaborate and share best practices face-to-face.”
The new regional aspect will make it easier for casino marketers to travel to and from without much time away from their homes and work.
Coinciding with the start of the 2022 Southern Gaming Summit, the first regional Boot Camp event will take place on Tuesday, May 3, at the IP Casino Resort in Biloxi, Mississippi. The topic: “The Digital Transformation of Casino Marketing.”
While most marketers have been using digital marketing tools for years, their importance in connecting with new and existing customers grew faster than many were prepared for. Additionally, traditional media has evolved to allow casino marketers to pinpoint the delivery of their messages, often down to the address level. All these changes continue to move at a quick pace. Carcamo’s goal for this day is to educate casino marketers on these new tools and give them the skills they need to elevate their marketing.
Additional regional dates will be announced as they are confirmed.
For the most current Boot Camp information, visit casinomarketingbootcamp.com.
