Churchill Downs Incorporated announced it will move to a single brand strategy for its online wagering segment by rebranding the company’s sportsbook and iGaming platform from BetAmerica to TwinSpires.
The brand transition from BetAmerica to TwinSpires will begin with CDI’s online sportsbook and iGaming launch in Michigan later this month, pending final regulatory approval. BetAmerica retail and online sportsbooks operating in Colorado, Indiana, Michigan, Mississippi, New Jersey, and Pennsylvania will also transition to the TwinSpires brand during the first half of this year.
The TwinSpires brand has been utilized by CDI’s online parimutuel wagering business since 2007. TwinSpires is widely recognized within the online betting world for its access to premier worldwide horse racing content, nearly 150 years of wagering history for handicapping races and unique customer experiences at the Kentucky Derby.
TwinSpires players will continue to experience the same internally developed technology platform for horse racing wagering. For online sports betting and iGaming, customers will experience a new technology platform powered by GAN Limited and Kambi Group PLC.
“Our TwinSpires brand has consistently delivered over 13 years, and is associated with more than a century of wagering experience,” said Bill Mudd, president and chief operating officer of CDI. “That history and heritage offers a unique point of difference in a competitive space.
“We remain focused on building a profitable sports betting and iGaming business that provides our customers with an integrated experience alongside our horse racing wagering platform. The transition to TwinSpires not only generates marketing efficiencies, but also allows us to deliver a more complete overall experience to our growing online wagering customer base.”
