Chukchansi Casino Opts for SciGames CRM Tools

Central California’s Chukchansi Gold Resort & Casino is the latest gaming venue to deploy Scientific Games’ Promotional Kiosk and SG Universe mobile solutions. Both are designed to enhance relationship marketing through a variety of advanced tools that extend from the casino floor to players’ phones

Scientific Games will provide its Promotional Kiosk and mobile SG Universe solutions to Chukchansi Gold Resort & Casino in Coarsegold, Calif.

Promotional Kiosk is a customizable solution that offers new ways to reward players in a setting that provides them with self-service access to their rewards club accounts.

The casino, owned by central California’s Picayune Rancheria of Chukchansi Indians, plans to use the platform to link directly to its CMP player-tracking system.

SG Universe is a business-to-business mobile suite that allows a casino to engage players while they’re at the property and after they leave. Applications include Mobile Concierge, featuring more than 150 marketing features, and the Play4Fun Network, a white-label social casino platform anchored by a variety of slots and table games from SciGames’ Bally, Barcrest, Shuffle Master and WMS divisions.