Crownbet to Rebrand to BetEasy

After being blocked in Australian courts from rebranding to Sportingbet, Crownbet has announced it will rebrand to BetEasy—a name from its corporate past. The move to Sportingbet was blocked after rival site SportBet sued saying the name was too close to its own and would confuse customers. A court sided with SportBet. The brand BetEasy dates to 2014 and was in use before CrownBet purchased a controlling interest in the platform.