Digital Fuel Marketing Ltd announced a three-year third-party agreement with wagering giant Tabcorp, signing on as a digital marketing partner.
Digital Fuel has secured an exclusive contract to provide Tabcorp with a full suite of digital marketing and creative services in the UK and Ireland, the company said in a press release. The announcement follows on from last month’s unveiling of Tabcorp’s agreement with News UK to launch a UK-facing online wagering and gaming business, Sun Bets.
“Having worked with Tabcorp in the Australian gambling market we are very pleased that we will be partnering with them to further develop the international business. Their partnership with News UK will deliver a new and unique betting and gaming product under the iconic Sun brand,” said CEO Toby Oddy. “That is an extremely exciting proposition and one that will certainly appeal to punters in the competitive UK market.”
Digital Fuel will be responsible for delivery of strategic planning, driving customer acquisitions and engagement, Pay-Per-Click advertising and Programmatic Media Buying, as well as SEO and digital optimization, the release said.
