Diversified gaming supplier Scientific Games Corporation announced that Oklahoma’s Downstream Casino Resort has selected the Bally CoolSign media-management solution to deliver integrated communication and marketing on the property’s digital displays.
CoolSign enables the casino operator to showcase bonusing events, interactive menu boards and progressive amounts on video screens throughout the resort, further enhancing directed messaging across the entire floor.
Downstream Casino also will deploy the state-of-the-art Bally CoolSign Wayfinder content from Scientific Games, enabling players to easily find their favorite casino game or check out the latest menu at Red Oak Steakhouse, the resort’s signature restaurant.
Alan Bouschor, marketing director for Downstream Casino Resort, said, “We chose Bally CoolSign after a thorough and competitive review process because we believe this solution helps us deliver a first-class gaming experience. CoolSign enables us to deliver powerful and consistent messages on displays across the casino resort to excite our players and drive revenue.”
Sridhar Laveti, senior vice president of gaming systems for Scientific Games, added, “We are honored that Downstream Casino Resort has chosen our integrated solution for centralized media management across the casino. We look forward to working with Downstream to install CoolSign and Wayfinder to provide additional excitement to their players and a strong return-on-investment.”
Downstream Casino Resort is owned and operated by the Quapaw Tribe.
