DraftDay Gaming Group will now have the rights to Sports Tradex customer database.
The two companies signed an agreement to allow DraftDay to use the database for its own platform.
SportsTradex was founded in 2012 and created a community of players focused on an alternate style of daily fantasy sports, including “pick ‘em” games and tiered draft formats.
“SportsTradex was one of the only other operators with pick ‘em games; a game style ideal for new DFS players and those current players looking for new tournament experiences,” said DraftDay President Nic Sulsky “We are committed to providing the same great games and superior customer service the SportsTradex users are accustomed to, while ensuring the SportsTradex vision of alternate DFS game styles continues to prosper. We are excited to partner with the SportsTradex team to spark even quicker growth in DraftDay’s pick ‘em slate, which represents a key product in our alternate tournament catalog, and which DraftDay’s growing list of B2B partners will be able to offer to their customers.”
