EKG Announces New Roles, New Hires

Eilers & Krejcik Gaming has announced the transition of some of its personnel to cover sports betting, iGaming and other emerging industry verticals. Chris Grove (l.) will become “partner emeritus” now that he has become CEO of American Affiliate.

EKG Announces New Roles, New Hires

Eilers & Krejcik Gaming (EKG) announced a reorganization of its personnel to cover emerging verticals including sports betting and iGaming. The following changes will be made with regard to the consultancy’s Sports Betting & Emerging Verticals and Digital &

Interactive Gaming practices.

  • Effective December 1, 2021, Chris Grove has transitioned to partner emeritus at EKG. He will also remain a strategic adviser to the firm. Chris has been a partner at EKG for the past six years and has been responsible for creating a world-class market research and consulting team focused on the sports betting and online gambling sectors. Grove has recently taken over as CEO of American Affiliate, which was just acquired by FansUnite.

“We’d like to congratulate Chris Grove on the recent sale of American Affiliate to FansUnite,” said Todd Eilers, principal at EKG. “We are confident he will be successful and wish him and the entire team at FansUnite the best as they build out this newly merged company.”

  • Chris Krafcik will continue to serve as managing director for the Sports Betting & Emerging Verticals (S&EV) practice and lead its syndicated research production. Krafcik will report to Adam Krejcik, who will now lead the S&EV practice and be responsible for overseeing its consulting and advisory work.
  • Effective January 1, Matt Kaufman will be promoted to managing director of digital & interactive gaming (D&I), where he will help lead the practice’s research efforts and consulting work as it relates to social and mobile gaming. He will continue to report to Adam Krejcik, who will also oversee the D&I practice.
  • Amy Kim, a recent graduate from the University of California Berkeley with a degree in statistics and emphasis in economics, has accepted an analyst position at EKG. Kim will be reporting to Matt Kaufman and help support the firm’s D&I practice.

“This past year was another record for EKG as we reached a number of important milestones and recently announced the launch of EKG Ventures,” said Eilers. “We continue to execute on our vision of

becoming the preeminent research and consulting firm focused on the gaming equipment, interactive gaming, and sports betting sectors within the global gaming industry. None of this would be possible without the tremendous team we have assembled, and so I’d like to personally thank everyone for their continued hard work and dedication.”