SG Interactive, a division of Scientific Games Corporation, announced the dual-channel launch of the SG Universe Play4Fun Network social gaming platform on mobile and desktop at seven Eldorado Resorts Inc. casinos in Nevada, Louisiana, West Virginia, Ohio and Pennsylvania.
Seamlessly integrated with Eldorado’s existing SG Universe Mobile Concierge app which went live in February, the newly launched SG Universe Play4Fun Network, branded for Eldorado Resorts as “Play Eldorado,” expands Eldorado’s offerings by empowering players to engage with their favorite content in a social casino environment on desktop or iOS and Android mobile apps.
Scientific Games provides one of the deepest and broadest portfolios of content through its four proven game development studios—Bally, Barcrest, Shuffle Master and Williams. Play Eldorado is anchored by many of the popular games that are on Eldorado’s casino floors, including Super Jackpot Party and Quick Hit Platinum Triple Blazing 7s.
“With the launch of the Play Eldorado website in conjunction with the Eldorado Resorts app based on the SG Universe Play4Fun Network, we’re allowing our players to enjoy their favorite games while keeping the Eldorado brand top-of-mind,” said Rob Mouchou, senior vice president of operations at Eldorado Resorts. “The app also incorporates direct links to all Eldorado properties. We’re thrilled to give our players a well-rounded, entertaining experience, and the ability to connect to their favorite Eldorado properties via their mobile device.”
“Eldorado was an early adopter of the SG Universe Mobile Concierge app,” said Bob Hays, vice president of commercial, interactive at Scientific Games. “By adding on Play4Fun, they are continuing to enhance their player experiences in a meaningful way. We’re excited to provide Eldorado with the tools and robust content library designed to build an engaged online player community.”
