London-based Entain has agreed to buy the leading Dutch online sports betting and gaming operator, BetCity, for $887 million. The transaction is expected to be completed during the second half of 2022.
The Dutch Gaming and Gambling Authority KSA (Kansspelautoriteit) granted BetCity an online betting and gaming license in October 2021 to operate into the newly regulated Netherlands online market. Since then the company has established a 20 percent market share.
Entain CEO Jette Nygaard-Andersen said in a statement: “We are delighted that BetCity is joining Entain and are excited by the significant opportunities in the newly regulated Dutch market. This acquisition will provide customers with an even better experience as we combine BetCity’s local expertise and brand alongside Entain’s market-leading, customer-focused platform. This transaction further underpins our growth strategy of operating in attractive regulated markets.”
BetCity CEO Melvin Bostelaar added, “We are happy to be joining forces with a world-class group in Entain. Together we will be well-placed to maintain a strong market position in the Dutch market for the coming years.”
