Enteractive, a global leader in player reactivation and retention, has expanded its U.S. market reach with a new service license granted by the Pennsylvania Gaming Control Board (PGCB).
The license adds to Enteractive’s existing service license from the New Jersey Division of Gaming Enforcement (NJDGE), which was issued in April 2021. The company is now able to actively engage with U.S. players in New Jersey, Illinois and Pennsylvania.
Enteractive Chief Business Officer Andrew Foster said, “After the early success Enteractive has seen in the U.S. market and the positive way players are responding to our one to one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state. It’s encouraging to see that the U.S. audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”
Its presence in the Keystone State gives Enteractive the ability to engage with 9.5 million adult Pennsylvanians on behalf of sportsbook brands operating in the state. Enteractive’s innovative (Re)Activation Cloud platform allows operators to target selected audience segments, such as registered users who have not yet deposited, as well as earlier depositors of different activity levels.
Using Enteractive’s API technology, operators can deploy database segments to Enteractive’s teams for personalized one-to-one engagement with players at the click of a button.
Mikael Hansson, Enteractive CEO, added, “With this Pennsylvania license in addition to our license in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the U.S. With some leading U.S. brands already working with our stateside teams, our journey across the pond gets more exciting each day.”
Since 2008, Enteractive has become recognized as a top revenue generator in the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.