Kentucky-based EquiLottery, LLC and IGT Global Solutions Corporation, a subsidiary of International Game Technology Plc., have entered into an agreement whereby IGT can elect to promote EquiLottery to lotteries across the U.S.
Touted as “The Next Generation of Lottery Draw Games,” EquiLottery offers a compelling new game for lotteries that delivers the excitement of live horse racing to lottery players. This unique offering provides lotteries an opportunity to grow the revenues going to lottery causes while increasing the exposure and revenues to the sport of horse racing, an industry that supports hundreds of thousands of jobs across the country.
EquiLottery Founder and CEO Brad Cummings said, “IGT is the global leader in lottery services, and this arrangement shows their commitment to growing the industry through third-party innovation. We are excited to pursue our goals of increasing support for lottery good causes and creating a new way for players to experience the thrill of live horse racing.”
Studies conducted over the summer of 2015 with global research leader Ipsos show that the EquiLottery game concept, which allows players to purchase quick-pick lottery tickets based on future live horse races and watch these races at their convenience through mobile, online and in-store platforms, has widespread appeal across all major demographics in Kentucky.
Projected player appeal and spend scores make EquiLottery a viable game for state lotteries searching for ways to increase lottery profits and appeal to new player bases, including the millennial generation.
