Online gaming giant Flutter has completed its purchase of bingo operator Tombola for all cash at £402 million (US$543 million). The addition of Tombola to its portfolio makes Flutter stronger in the bingo world.
Tombola, which focuses on low stake bingo, has a 16-year track record in the U.K. and has an estimated 400,000 players per month, with expansion into Italy and Spain, and come October, in the Netherlands. It has also been among the first to roll out mandatory staking and deposit limits, according to iGaming Business.
“Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play,” said Flutter’s chief executive Peter Jackson when the acquisition was first announced. “I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the U.K. and Ireland division.”
