Leading U.S. sportsbook BetMGM has announced the signing of former NFL running back Marshawn Lynch as a brand ambassador. The Super Bowl champ will be featured in BetMGM’s upcoming marketing campaigns, promotions and fan events.
“Being part of the BetMGM family is dope and an honor,” said Lynch. “They’re the leaders in online gaming so I’m excited to learn about the industry from the best and find ways where I can have an impact. Plus, with ambassadors like Barry, Gretzky and Jalen, I think da’ kid is in good company, ya know what I mean?” Other BetMGM celebrity ambassadors include NFL running back Barry Sanders; NHL legend Wayne Gretzky; and NBA star Jalen Rose.
Lynch, commonly referred to as “Beast Mode” for his powerful, highlight-reel running style, played 12 seasons in the NFL for the Buffalo Bills, Seattle Seahawks and Oakland Raiders. He earned four consecutive Pro Bowl appearances, one first-team All-Pro selection and twice led the league in rushing touchdowns. He also helped the Seahawks win its first Super Bowl.
BetMGM Chief Revenue Officer Matt Prevost said, “Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”
Lynch will engage with BetMGM players through a variety of activations. Additionally, Lynch will appear in BetMGM’s social media content, marketing campaigns and media appearances.
