Foxwoods Resort Casino, with partners Greentube Pro, has seen notable growth since the April 2016 launch of their revamped social gaming platform. Today, both parties announced impressive revenue numbers for the past six-month period as well as a dramatic increase in the number of active daily and monthly users.
Foxwoods’ platform, FoxwoodsONLINE, is powered by Greentube Pro, Greentube’s private-label social casino marketing platform. Foxwoods Resort Casino is the largest resort casino in North America. Greentube—a subsidiary of the Novomatic Group—is a developer and provider of iGaming solutions for the Internet, mobile devices and iTV.
FoxwoodsONLINE reported the following metrics:
• 300 percent increase in FoxwoodsONLINE’s user database
• 45 percent increase in gross revenue
• 20 percent rise in year over year daily active users
• 51 percent rise in year over year monthly active users
“We are incredibly pleased to see our platform performing so well,” said Gabriel Cianchetto, Greentube Pro president for North American market development. “We continue to innovate and create new ways to attract, engage and retain players. It is gratifying to see our efforts working.”
“We looked to Greentube to develop a formidable social platform that engages players and extends the same incredible gaming experience that our guests have grown to love at our property,” said Seth Young, director of online gaming for Foxwoods Resort Casino. “We look forward to another excellent year with our partners at Greentube.”
FoxwoodsONLINE is powered by Greentube Pro, Greentube’s private-label social casino marketing platform created by Kenny Huang and his team at BlueBat Games—a Greentube subsidiary. The platform allows for in-game marketing capabilities via multiple channels and tracks with the evolution of modern life including shopping, socializing and more from the convenience of any device. The platform is designed to engage players across all devices.
