Global sports betting and iGaming supplier FSB has promoted Mike Van Ermen from vice president of pre-sales to vice president of business development, North America.
Van Ermen will be in charge of sales strategy on the continent ahead of expected rapid growth in 2022. He will be based in Nevada and New Jersey.
Van Ermen joined FSB in December 2020 and since then has played an integral role in the multi-award-winning suppliers growth in the U.S. market this year. He previously served in various sportsbook and casino operational roles and leveraged this experience at FSB to facilitate market entry in North America, secure new state partnerships and lead a number of ongoing opportunities in the U.S. and Canada.
He will also oversee sales strategy in the fast-paced North American market, harvesting new opportunities in the U.S. and Canada, while supporting FSB’s fledgling business in Latin America.
FSB Chief Revenue Officer Ian Freeman said, “It’s been a hugely exciting year in North America for FSB and the promotion of Mike to a leadership role in the organization is testament to the key part he has played in our growth in this region. Mike is a winner.”
He continued, “Mike has exceptional business acumen and having also worked for a major operator has a deep understanding of the sports betting and iGaming value chain. I’ve no doubt that he will continue to drive FSB forward in the region and deliver rapid growth in North America next year and beyond.”
Ermen said, “Working at FSB over the last year and watching the company grow fast has been exhilarating. I’m hugely looking forward to taking a leadership role and driving this talented sales team forward. We have major plans in the region, and increasing investment into our dedicated North American team will advance as we continue to thrive into 2022.
“The reaction to our world-leading omnichannel sportsbook and comprehensive tech stack has been nothing short of amazing in North America this year. I feel immensely excited and passionate about the opportunity that awaits us in the region moving forward.”