Fubo Gaming, a subsidiary of leading sports-first live TV streaming platform FuboTV Inc., last week announced the launch of its Fubo Sportsbook brand in Arizona, marking the second state in which the market-defining sportsbook is available.
Sports enthusiasts 21 years of age and older in the Grand Canyon State can now place wagers on thousands of live professional and collegiate sporting events, including the upcoming bowl games and professional football championship game, using the mobile app or on the Fubo Sportsbook website.
The launch in Arizona, in partnership with the Ak-Chin Indian Community, expands Fubo Sportsbook’s presence in the U.S. following last month’s launch in Iowa. More than a wagering platform, Fubo Sportsbook is purpose-built to meet U.S. sports fans’ growing demand for interactivity through an industry-first integration of an owned-and-operated sports wagering platform with a live TV streaming experience. By integrating with FuboTV, the mobile app delivers personalized omni-screen experiences that turn passive viewers into active participants.
Fubo Sportsbook’s proprietary feature, Watching Now, leverages FuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming—even as they change the channel. Fubo Gaming intends to continue iterating the app, launching additional features that will further integrate wagering into the FuboTV platform, to create an even more immersive and personalized experience.
“We are honored to partner with our first Native American tribe, the Ak-Chin Indian Community, to launch our market-defining sportsbook within the great state of Arizona,” said Scott Butera, president of Fubo Gaming. “In less than a year of establishing Fubo Gaming, we brought our sports betting platform to passionate sports communities across two states and look forward to continuing introducing our unique product to many more consumers.”
“Fubo Sportsbook is a major pillar of FuboTV’s mission to integrate interactivity into our live TV streaming platform and define a new category of interactive sports and entertainment television,” said David Gandler, co-founder and CEO of FuboTV. “I’m very proud of how quickly the Fubo Gaming team has brought Fubo Sportsbook to market: from our announcement to expand into online sports wagering to the launch of Fubo Sportsbook in Arizona, our second state, all in the same year.”
Earlier this year, Fubo Gaming received regulatory approvals to operate as the management service provider to the Ak-Chin Indian Community to go live with mobile betting operations within the state of Arizona. The company has also obtained market access agreements in four other states, including Pennsylvania via the Cordish Companies, Indiana and New Jersey via Caesars Entertainment Inc., and Iowa via Casino Queen. Fubo Gaming expects to announce the launch of Fubo Sportsbook in additional markets, subject to requisite regulatory approvals.
“We’re so excited this day is finally here,” said Robert Miguel, chairman, Ak-Chin Indian Community. “The Ak-Chin Indian Community is proud to work with an industry-leading partner like Fubo Gaming in the development of its mobile app for online sports wagering, and we look forward to providing our customers the premier gaming experience they’ve come to expect.”
The company has partnerships with NASCAR and the New York Jets football team. It is also an authorized gaming operator (AGO) with the NBA through a multi-year agreement with the Cleveland Cavaliers.
