When FuboTV Inc. introduced pick’em games over the weekend, it became the first company to launch the free-to-play sports contests directly integrated into the live TV streaming experience.
According to a June 16 release, pick’em players in select markets now can access Fubo Sportsbook by scanning a QR code and placing real-money wagers. This marks the latest incorporation of FuboTV and its owned-and-operated real-money wagering platform.
Pick’em players will be able to predict the outcome of select live sporting events directly from the home screen of FuboTV’s live TV streaming platform. Fubo will make pick’ems available prior to the start of select live sporting events each Sunday. Players can test their skills through a variety of contests, including Perfect Pick’ems, to earn points and compete against their friends and the FuboTV community for the chance to work their way up leaderboards.
FuboTV will continue to expand the types of contests, the gaming experience and later will introduce prizing.
Pick’ems launched Sunday, June 19 to select FuboTV subscribers and will continue to roll out to the company’s user base in the coming months.
“With this weekend’s launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience with a direct gateway to an owned-and-operated sportsbook,” said Mike Berkley, chief product officer, FuboTV. “We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our live streaming product, we can offer the most personalized—and customizable—sports and entertainment television experience.”
“While other media companies are entering into external partnerships with betting companies, FuboTV and Fubo Sportsbook have combined both into one ecosystem,” added Scott Butera, president of Fubo Gaming. “The launch of pick’ems will further demonstrate FuboTV’s unique product integration and commitment to offering fans real-time immersive experiences across multiple touchpoints.”
“Our mission is to transform the TV experience through interactive engagement, including free gaming and real-money wagering, into streaming video,” said David Gandler, co-founder and CEO, FuboTV. “This industry-first integration has been popular with consumers, and, as we reported on our recent first quarter 2022 earnings call, we’re already seeing encouraging early signs of the flywheel effect between FuboTV and Fubo Sportsbook. We believe our built-in video audience will allow us to acquire users more efficiently, with a limited amount of marketing spend. We will continue to build our fully unified streaming TV and sportsbook experience with the rollout of more interactive features this year.”
