GameCo LLC announced the opening of its first turnkey full service esports solution created for the regulated U.S. market.
A pioneer in designed products that attract Gen X, Millennial, and Gen Z players at retail and online casinos, GameCo will partner with top data platform GRID, oddsmaker 10Star, and software developer Askott Entertainment to provide a flexible plug-and-play esports betting solution.
The alliance brings together a betting platform, data and video streaming services, and odds plus risk management.
“We’re proud to lead the industry forward by providing a truly end-to-end, fully managed solution for casinos and sportsbooks in the U.S. looking to capture a piece of the exploding esports betting opportunity,” said Blaine Graboyes, co-founder and CEO of GameCo. “We‘ve recently seen the gaming and esports categories skyrocket in popularity.”
The esports betting market is estimated to have a $17 billion handle in 2020.
Industry stakeholders estimate in-play betting represents over 50 percent of all esports betting and GameCo is positioned to allow casinos and sportsbooks to integrate betting at every level of play, including pre-match and in-play.