GameCo Develops eSports Solution for U.S.

GameCo LLC has partnered with three companies to create a turnkey esports response to U.S. market. GameCo CEO Blaine Graboyes (l.) says gaming and esports will both benefit from the partnership.

GameCo Develops eSports Solution for U.S.

GameCo LLC announced the opening of its first turnkey full service esports solution created for the regulated U.S. market.

A pioneer in designed products that attract Gen X, Millennial, and Gen Z players at retail and online casinos, GameCo will partner with top data platform GRID, oddsmaker 10Star, and software developer Askott Entertainment to provide a flexible plug-and-play esports betting solution.

The alliance brings together a betting platform, data and video streaming services, and odds plus risk management.

“We’re proud to lead the industry forward by providing a truly end-to-end, fully managed solution for casinos and sportsbooks in the U.S. looking to capture a piece of the exploding esports betting opportunity,” said Blaine Graboyes, co-founder and CEO of GameCo. “We‘ve recently seen the gaming and esports categories skyrocket in popularity.”

The esports betting market is estimated to have a $17 billion handle in 2020.

Industry stakeholders estimate in-play betting represents over 50 percent of all esports betting and GameCo is positioned to allow casinos and sportsbooks to integrate betting at every level of play, including pre-match and in-play.