New York-based GameCo, Inc. announced that it has installed its skill-based video-game gambling machines (VGMs) for the first time at Harrah’s Cherokee Casino Resort in Cherokee, North Carolina.
The company installed four of its popular Pharaoh’s Secret Temple VGMs in prominent locations on the casino floor at Harrah’s Cherokee, featuring a real “Match 3” video game experience where the player’s ability influences the amount won. Harrah’s Cherokee will be the third jurisdiction in the U.S. for GameCo deployments.
“We are focused on offering the highest levels of entertainment and value for our guests, and the introduction of GameCo’s unique and innovative video game gambling units is an important part of our ability to fulfill this goal,” said Adam West, vice president of casino operations at Harrah’s Cherokee. “By introducing this new form of gaming entertainment in our market, we continue to elevate the guest experience at our property.”
“We are excited to expand the availability of our unique, new skill-based video game gambling machines to Harrah’s Cherokee Casino Resort,” said Blaine Graboyes, co-founder and CEO of GameCo. “Harrah’s Cherokee Casino Resort has demonstrated a strong commitment to enhance the value experience for their guests including the introduction of new forms of casino gaming entertainment.”
GameCo’s VGMs combine the experience of playing video games with the excitement of gambling to create new gaming entertainment experiences for the gaming floor. Pharaoh’s Secret Temple is a Match 3 game in which players embark on an adventure to unlock the riches of the Pharaoh’s secret temple by matching gems to collect rare treasures before their time runs out. Appealing to casual gamers and current slot players, Pharaoh’s Secret Temple features boosts, power-up prizes, charms and Egyptian-themed traps.
Graboyes added, “GameCo’s VGMs offer completely new experiences for current casino players while helping to attract new players who love the excitement and thrills of video games, such as the 23 million gamers who are over 21 and not intrigued by existing slot machine offerings. Casino operators are expressing a strong desire to generate incremental revenue from a new generation of players, and our VGMs allow them to engage with guests who are seeking a more interactive and immersive gaming experience.”
