On July 29, GameCo, the pioneer behind Video Game Gambling machines (VGMs) and casino experiences designed to attract and monetize the millennial and Gen X demographic, announced its approval by the New Jersey Division of Gaming Enforcement for a Casino Service Industry Enterprise License in the state.
The approval allows the company to bring its diverse portfolio of esports betting, skill-based iGaming and Video Game Gambling products to New Jersey casinos and sportsbooks.
In April, GameCo announced a partnership with Berlin-based GRID, a premiere esports data platform, to offer a data solution for esports betting. GameCo now provides a turnkey esports betting solution including the frontend platform, data, odds, and trading for regulated esports betting—an industry estimated to generate about $17 billion in wagers in 2020.
GameCo will also soon launch its first skill-based iGaming games, bringing the company’s games to the largest digital casino market in North America. Featuring GameCo’s patent-pending GamersEdge technology, these new online games provide a skill-based gaming experience for the next generation of online players.
“We’re thrilled to receive approval from New Jersey’s Division of Gaming Enforcement, and we are looking forward to bringing our exclusive range of products and experiences to such a robust and innovating gaming market,” said Blaine Graboyes, cofounder and CEO of GameCo. “GameCo pioneered the Video Game Gambling category in New Jersey and we plan to do the same with esports betting and skill-based iGaming, satisfying a massive demand from Gen X and Millennial players.”
GameCo is also poised to release its Multiplayer Arena, the first esports solution for land-based casinos. Multiplayer Arena allows players to compete head-to-head or in esports-style tournaments, directly on the casino floor, providing casinos with a solution to capture and monetize the esports phenomena.
