Gaming Innovation Group (GIG) and its affiliate Sportnco Gaming have secured a deal with an undisclosed partner to bring its online sportsbook and player account management (PAM) services to Colombia.
This is now the third market in which GIG will provide both the services and the software for sports bettors.
Even though Sportnco already offers PAM services in Colombia for a separate partner, this will be its first sportsbook offering in the country, which is seeing increased traffic for sports betting and iGaming.
Sportnco’s managing director, Hervé Schlosser, told SBC Americas that the company is “looking forward to strengthening our relationship with our long-term partner within Colombia,” and that “the growing demand is a clear sign that we have created a sportsbook solution that is recognized as an industry leader within the iGaming industry.”
In 2021, Colombia netted over $400 million in online gaming revenues, with over 50 percent of that number coming from sports betting, according to data from H2 Gaming Capital.
